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Posted by Trini Kid - - 0 comments

Sup Travellers?! The surefire way to get people to notice your product is by adding blatant sexual references in your advertising campaign. It has worked since the stone age but sometimes it can work just too well for its own good.

According to reports from Daily Mail UK, an advertising campaign in Moscow showing a woman's breasts has been blamed for more than 500 traffic accidents in one day.

The massive adverts placed on the side of 30 trucks driving around Moscow showed a woman's breasts cupped in her hands with the slogan 'They Attract' across her nipples.

Businessman Ildar Yuriev was one of many whose car was damaged in the breast fiasco and he said: "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured, I am still out of pocket."

The campaign was designed by Moscow’s Sarafan Advertising Agency and its purpose was to see how effective advertising on the side of trucks would have been for future campaigns.

A spokesman for AdvTruck.ru, which ran the promotion said: "We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign."

And he added: "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

Based on the results of the stunt I think that we can all jump to the conclusion that it's a bad idea. Boobs don't even have to be at the side of a truck to be distracting. Anyway, my name is Trinikid and you've just been informed.