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Posted by Trini Kid - - 0 comments

Sup Travellers?! "Transformers: Age Of Extinction" was under a lot of criticism when it first came out but despite the criticism the film still rose to the occasion and shattered records. The film did not only win the domestic box-office for the second week in a row, but according to CNN, it has already surpassed Avatar to become the biggest box-office hit in Chinese history.

After only 10 days in Chinese theaters, Age of Extinction has grossed more than $221 million and it likely passed James Cameron’s Avatar on Monday. 

The film's success in China was very well calculated because it was strategically targeted to the most populated country in the world. How did they do it? Well, for starters, Paramount partnered with a China production company, cast Chinese actors Li Bingbing and Han Geng, shot scenes in China and Hong Kong—where the film premiered—and even sponsored a TV reality-show competition that awarded four small roles.

The Chinese box office is expected to eclipse the U.S. market by 2018.

That was definitely a smart move by Paramount. The Chinese box office is blowing up right now so why wouldn't a billion dollar production company target them? I think that's the major question. Anyway, my name is Trinikid and you've just been informed.